Franch Monsters

Club Pilates Franchise SPV, LLC franchises Club Pilates, a network of studios that offer Pilates and other exercise programs through live group and individual classes, including Pilates Reformer exercises. As of December 31, 2025, there were 1,179 Club Pilates studios in the USA, all of them franchised, according to Item 20 of the franchisor's 2026 Franchise Disclosure Document (FDD). Club Pilates is one of five brands owned and franchised by subsidiaries of Xponential Fitness LLC, alongside BFT, Pure Barre, Stretch Lab, and Yoga Six.

Key figures

Investment

from $413,289

Payback

not disclosed

Royalty

8% of Gross Sales

Initial fee

$65,000

Listing updated October 21, 2026. Investment, royalty, and initial fee are from the franchisor's Franchise Disclosure Document (FDD) and may be out of date; check them with the franchisor and in its current FDD. Franch Monsters is not affiliated with Club Pilates; this page is not an offer to sell a franchise.

About the franchise

Item 20 of the 2026 FDD counts 876 Club Pilates studios in the USA at the end of 2023 (868 franchised and 8 company-owned), 1,029 at the end of 2024, and 1,179 at the end of 2025; none of the studios at the end of 2024 or 2025 was company-owned. Item 19 of the same FDD reports 2025 revenue, membership, and member attrition figures for franchised studios that operated for all of 2025, and monthly revenue and membership figures for studios that opened in 2025. The franchisor, Club Pilates Franchise SPV, LLC, is a Delaware company formed on March 6, 2023. Its direct parent is XPOF Assetco, LLC, whose own parent, Xponential Fitness LLC, is controlled through an intermediate holding company by Xponential Fitness, Inc., a public company listed on the New York Stock Exchange (FDD Items 1, 19, and 20).

The investment shown on this page is for a single studio under a standard Franchise Agreement (Item 7, Table A of the FDD); a Multi-Unit Agreement has its own, larger Item 7 table. Before the studio opens, the franchisee pays the franchisor the initial franchise fee, buys the studio's equipment package from the franchisor or an affiliate it designates, and funds an initial marketing program. From the start of the Pre-Sales Phase, about five months before opening, the franchisee also pays the franchisor a monthly Technology Fee, reduced until opening, and pays the franchisor's approved supplier a monthly Software Fee. Once the studio begins collecting revenue, the franchisee pays the franchisor a weekly Royalty and a weekly Brand Development Fund contribution, both percentages of Gross Sales, and each month it must spend a minimum amount on local advertising (FDD Items 5, 6, 7, and 11). The amounts, the capital requirements, and the opening deadlines are in the questions below.

Included in the franchise

Fitness Equipment & Initial FF&E (furniture, fixtures, and equipment) Package, which you buy from the franchisor (or an affiliate it designates) before opening: 12 Pilates Reformer stations, a private training room with a Cadillac/reformer combo and Ladder Barrel, a front desk, retail display, and cubbies, plus shipping and installation
Initial Training Program (Owner/Operator Module), typically 2 to 3 business days at the franchisor's headquarters in Irvine, California, or another training facility it designates; no tuition if everyone attends at the same time (you pay travel and living expenses)
Instructor Bridge Training Program, held online: your initial staff of Authorized Instructors completes it before opening, and every instructor you hire later completes it before teaching; tuition is currently $200 per instructor, and the franchisor may raise it by 10% a year
Access to the Learning Management System (the brand's online manuals and standards) before initial training, and the franchisor's advice on setting up the Pre-Sales Phase and the mandatory Opening Support Program, whose costs you pay

Franchisee requirements

A minimum net worth of $500,000 and liquid capital of $250,000, as listed for Club Pilates ("Net Worth Minimum" and "Liquid Capital Req.") on the "Franchising" page of xponential.com, the website of Xponential Fitness LLC, the franchisor's indirect parent company; neither the 2026 FDD nor Club Pilates' franchising pages on clubpilates.com state these amounts
Enough capital for the total initial investment for a single studio in Item 7 of the FDD (see "How much does it cost to open a Club Pilates studio?" below)
A location the franchisor approves, typically commercial space in a retail shopping center; the typical studio is about 1,500 to 1,800 square feet (FDD Items 1 and 7)
You (or your Operating Principal, if you are a legal entity) must complete the Initial Training Program before the studio opens to the public
At least one person who meets the Instructor Eligibility Criteria (including at least 450 hours of Pilates instruction through an industry-recognized third-party institution) must complete the Instructor Bridge Training Program before opening; this can be you or your Operating Principal

Franchise agreement

The initial term of the Franchise Agreement is 10 years from signing. A franchisee may extend it for one additional 10-year term by signing the then-current franchise agreement, which may contain materially different terms, paying a $10,000 successor franchise fee, and meeting the other conditions (FDD Item 17).

A transfer of the franchise needs the franchisor's prior written consent and a $10,000 transfer fee; instead of that fee, an administrative fee of $750 applies when an individual franchisee transfers the franchise to an entity that the franchisee fully owns, and $1,500 when an existing franchisee transfers it to an immediate family member (FDD Items 6 and 17).

If the franchisee ends the agreement without cause, or the franchisor ends it for the franchisee's breach, the franchisee owes Lost Revenue Damages: the net present value of the Royalty and Brand Development Fund percentages applied, for 36 months or for the months left in the term if fewer, to the studio's average monthly Gross Sales over the 24 months before termination (or to its highest monthly Gross Sales if it operated for less than 24 months), minus the franchisor's cost savings. The Washington addendum shortens 36 months to 24. The Minnesota addendum removes this charge from the FDD's fee table, but the Minnesota rider to the Franchise Agreement keeps it, to be enforced to the extent the law allows (FDD Item 6 and Exhibit H).

Frequently asked questions

Item 7 of the 2026 FDD puts the total initial investment for a single studio from $413,289. The estimate covers the development of the studio, the Pre-Sales Phase (when you pre-sell memberships before opening), and the first three months after opening, and it includes the initial franchise fee for a new franchisee's first studio. All amounts payable to the franchisor in the Item 7 table are nonrefundable unless the FDD notes otherwise. The franchisor does not offer direct or indirect financing, including for the initial franchise fee, and does not guarantee your note, lease, or obligation; the FDD notes that leasing and financing is available for many of the expenses in the Item 7 table (FDD Items 7 and 10).

You pay the initial franchise fee when you sign. Before opening, you buy the Fitness Equipment & Initial FF&E Package from the franchisor (or an affiliate it designates), from $128,986, and a Pre-Sales and Soft Opening Retail Inventory Kit, from $16,400. The kit is bought mainly from approved suppliers and covers items including branded merchandise, apparel, and accessories; some items, such as coverings, signage, and décor, are bought directly from the franchisor, and Item 5 puts their cost from $2,965. The FDD cover page puts the part of the total investment paid to the franchisor or its affiliates from $197,901. You must also spend at least $15,000 on the initial marketing program, in coordination with the mandatory Opening Support Program, in addition to the monthly local advertising minimum and outside the 7% Marketing Expenditure Cap; Item 7 estimates advertising and marketing expenses during the Pre-Sales Phase and the first three months after opening from $33,300. During the Pre-Sales Phase, you also pay a reduced Technology Fee of $150 a month and the Software Fee, currently $203 a month (FDD Items 5, 7, and 11).

The standard initial franchise fee is $65,000 for a new franchisee's first studio, due in a lump sum when you sign the Franchise Agreement and not refundable under any circumstance. It is reduced to $55,000 for a second or later studio if you or your affiliates already own and operate a Club Pilates studio, provided you and your affiliates are in compliance with all of your agreements with the franchisor and its affiliates, and to $48,750 for U.S. Armed Forces veterans who meet the requirements of the VetFran Program. Under a Multi-Unit Agreement, typically for at least three studios, you also pay a one-time Development Fee when you sign: $10,000 for each studio you commit to open except the first, so $20,000 for three studios. It is not refundable and is applied, $10,000 per studio, toward the initial franchise fee of each studio after the first (FDD Item 5).

The Royalty is 8% of Gross Sales, paid weekly by electronic funds transfer once the studio begins collecting revenue; some existing franchisees pay 6% or 7%. Franchisees also currently contribute 2% of Gross Sales to the Brand Development Fund, paid weekly with the Royalty, and must spend the greater of $1,500 or 2% of the prior month's Gross Sales on local advertising each month. The franchisor may adjust these marketing amounts on notice, but under the Marketing Expenditure Cap, it cannot require the fund contribution, the local advertising spend, and any advertising cooperative contribution to exceed 7% of Gross Sales per month in total. If the total goes over 7%, you must notify the franchisor in writing. Until it receives the notice, you must meet the full requirements, with no refund of the excess; after that, you may reduce local advertising only as far and for as long as needed to stay within the cap. The Technology Fee is currently $550 a month, and the franchisor may raise it by 10% a year. You also pay the franchisor's approved supplier a Software Fee for the required studio management software, currently $203 a month (FDD Items 6, 7, and 11).

The Club Pilates entry on the "Franchising" page of xponential.com, the website of Xponential Fitness LLC, the franchisor's indirect parent company, lists a "Net Worth Minimum" of $500,000 and a "Liquid Capital Req." of $250,000. Neither the 2026 FDD nor Club Pilates' own franchising pages on clubpilates.com state these amounts.

You must secure the franchisor's approval of a location within 90 days of signing the Franchise Agreement, sign a lease it accepts within six months, and hold the studio's Soft Opening, its opening to the public for regular classes, within 13 months. If you miss the location deadline, the franchisor may terminate the agreement; if you miss the lease or opening deadline, it may terminate the agreement without refunding the initial franchise fee. The FDD puts the typical time from signing to the start of the Pre-Sales Phase at about eight months and to the Soft Opening at about 13 months. Among its risk factors, it warns that the franchisor has signed a significant number of franchise agreements with franchisees who have not yet opened their outlets; Item 20 lists 123 such unit franchise agreements as of December 31, 2025 (FDD Items 11, 17, and 20).
Updated: October 21, 2026161 views

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